MILD Capital develops concentrated, 15–20 unit Tommy’s Express territories in U.S. markets that pass a strict demographic and traffic screen — the same discipline that turns a good car wash site into an explosive-growth platform, wherever the numbers clear the bar.
MILD doesn’t chase one-off locations. We build entire territories — 15 to 20 Tommy’s Express units concentrated in a single high-growth metro — so marketing, management, and membership all compound within one market instead of spreading thin across many.
Density beats distribution. A single operator running 15–20 units in one metro shares a member base, a labor pool, and a brand footprint far more efficiently than the same units spread across unrelated cities. Every additional site in a territory makes the ones around it stronger.
Membership compounds locally. Tommy’s Express runs on recurring, license-plate-recognized memberships. Density inside a territory means members encounter the brand constantly — on the commute, near the grocery store, by the gym — which is what turns a car wash into a habit.
Built for select markets only. We’re not trying to be everywhere. We’re building out fully in the handful of metros that clear our demographic bar, and passing on the rest.
Every territory MILD builds runs on the same franchise system — and that foundation is unusually strong.
Tommy’s Express traces to a single Michigan wash in 1969 and grew into its own equipment manufacturer — five decades of operating experience baked into every build.
Ranked #1 in the car wash category and #35 overall on Entrepreneur’s Franchise 500 in 2026, out of 500 franchise systems evaluated.
A dual-belt conveyor and license-plate entry mean a full wash in under three minutes — individual sites have processed 3,000+ cars in a day.
20+ years of operating experience, including founding North America’s largest hotel furniture liquidation business, with an investment banking background in capital raises and M&A. Responsible for site selection, development, and operations across MILD’s territories.
MILD Capital — Multi-Unit Investment & Land Development.
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